How to write great messages that get responses?

Not getting a response to every single message you send? Don't worry, that's normal.

Approaching someone effectively who you never met can be daunting. How to put your best foot forward, how to pitch your idea if you have one, and so on. That's why we put together some tips for you to help you get started and increase your chances of a successful match.

1. Personalize your message

This is the single biggest improvement you can make to the messages you are sending. Imagine you receive the following message

"Hi, I have this great idea. I 'just' need someone to help me market / code / design / sell / whatever. Contact me."

Would that appeal to you? It wouldn't to me, if the person wants 'someone'. I would want them to want to work with 'me', not anyone. Fortunately, it's easy to stand out. A better message would be, for example

'Hi <username>, I have been thinking about this idea for a while now. I have some experience in X but I am lacking skills in Y. I read a lot of profiles on here and I liked how you described yourself. Based on what you wrote, I think our skills would complement each other well. It would be great to tell you a bit more about the idea, if you're interested. I would like to hear what you think. Please let me know.'

This one is directed to the person (you can insert their username as well), demonstrates you actually read their profile and made a conscious decision that they would be a good match. It even gives a concrete reason: they have a skill X which the sender lacks.

It's always good to highlight why you think someone else would be the right match for you. Copy&pasting the same message to multiple recipients probably won't get you far.

2. Respect and politeness is key

Treat others the way you want to be treated yourself. If you make the effort of reaching out to someone, wouldn't it be nice to get an acknowledgement from the recipient, even if they're not interested? I think it would. It doesn't take a lot of time to be nice. If someone contacts you but you're not interested, send them a brief message to let them know. That way they won't be waiting and wondering. Perhaps you can give some quick comments to their idea, their profile, etc. which would help them already.

3. Pay it forward

Nobody is interested in everything. And that's just how it is. If you get a message about something you don't care about yourself, perhaps you know someone else that might? Consider making an introduction. Perhaps you know a friend who might be interested in working with them? Pay it forward. Good things happen to good people.

It's also good to remember that nowadays, we all tend to be busy. If you don't get a response from someone, don't take it personal. It's their loss. Instead keep on looking for someone else. Finding a co-founder can take time.

As they say: the difference between a successful entrepreneur and unsuccessful one is that the successful entrepreneur doesn't give up.

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